Rosenweig grew Chegg’s digital strategy and expanded the services to the level they are today. There was steady growth from that point forward, and in 2010, the team hired Dan Rosensweig, current chairman, president, and CEO. The vision? To focus exclusively on textbook rentals, and leave the other items to Craigslist.
In 2007, Phumbhra took over and built a new team, under the Chegg brand. Carlson left the project, and a rebranding strategy was born. A jack-of-all-trades type of site, CheggPost suffered from stagnant traffic numbers and low inventory levels. Though the momentum was helpful, it was short-lived. They began selling advertising on CheggPost and even secured $50,000 toward funding the site. Once traffic picked up, Carlson teamed with another Iowa State student, Aayush Phumbhra, who was pursuing her MBA at the university. Yet, while the business model was successful, it was far from profitable.
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It was a free and popular service that took off quickly. Locals would use the platform to buy and sell a range of goods including furniture, textbooks, and sporting goods. In short, CheggPost operated as a sort of Craigslist for college kids. That year, Carlson developed a rudimentary website called. History of CheggĬhegg began back in 2000 when founder Josh Carlson was a sophomore at Iowa State University. With a few clicks, students can send a picture of their problem to a designated Chegg expert, who will review it and answer within 30 minutes. However, the main draw of the platform is undoubtedly the on-demand “Expert Q&A” service that Chegg provides. Marketed as a student-first learning platform, it’s a one-stop-shop that provides everything from books and flashcards to plagiarism checks and practice problems. Chegg is a subscription-based learning service designed to help students navigate every aspect of their homework and at-home assignments.
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